Table of Contents

The book has an introduction by Jay Levinson, followed by 58 chapters embellished with personal stories on how to succeed (and fail) as a guerrilla entrepreneur.

Introduction

Guerrilla Business Secret #1:  How guerrillas start a company, pick a hot product and target a market

Guerrilla Business Secret #2:  How a corporate person becomes a guerrilla

Guerrilla Secret #3:  How guerrillas can sell a fantastic product, make a fatal mistake – and recover

Guerrilla Business Secret #4:  Drive decision making downward

Guerrilla Business Secret #5: Make everyone feel important

Guerrilla Business Secret #6:  Elevate your salespeople

Guerrilla Business Secret #7:  Make your company easy to do business with

Guerrilla Business Secret #8:  Make your business an adventure

Guerrilla Business Secret #9:  Improve on someone else’s idea

Guerrilla Business Secret #10:  Be different

Guerrilla Business Secret #11:  Use your wits, not your money

Guerrilla Business Secret #12:   Avoid lawsuits by friendly compromise

Guerrilla Business Secret #13:  Help your local community

Guerrilla Business Secret #14:  Hire consultants only when they can add value

Guerrilla Business Secret #15:  Control your growth

Guerrilla Business Secret #16:  Convert a Disaster into a Triumph

Guerrilla Business Secret #17:  Don’t be afraid to try again

Guerrilla Business Secret #18:  Make it easy for the customer

Guerrilla Business Secret #19:  Analyze the “typical” salesperson – and do the opposite

Guerrilla Business Secret #20:  Use direct mail for dramatic growth

Guerrilla Business Secret #21:  Hire salespeople from your target market

Guerrilla Business Secret #22:  Diversify only when you have optimized your core product and territory

Guerrilla Business Secret #23:  Don’t let the lawyers be the only winners

Guerrilla Business Secret #24:  Add new products cautiously

Guerrilla Business Secret #25:  Rent as long as you can; build when you must

Guerrilla Business Secret #26:  Place women in leadership positions

Guerrilla Business Secret #27:  Work hard, work smart

Guerrilla Business Secret #28:  Use telemarketing to boost sales

Guerrilla Business Secret #29:  Sell before you peak

Guerrilla Business Secret #30:  Test everything

Guerrilla Business Secret #31:  The rollout must emulate the test

Guerrilla Business Secret #32:  Increase the size of your tests before committing to a program

Guerrilla Business Secret #33:  Hire professional managers when you reach your limits

Guerrilla Business Secret #34:  Avoid bureaucracy; work out of your home

Guerrilla Business Secret #35:  An easy sale is not enough; it’s the easy delivery that counts

Guerrilla Business Secret #36:  Sell your company; buy it back

Guerrilla Business Secret #37:  Go international when you have fulfilled your domestic market

Guerrilla Business Secret #38:  Eliminate rules, every day

Guerrilla Business Secret #39:  Don’t ask for government permission

Guerrilla Business Secret #40:  Hire a local manager you can trust

Guerrilla Business Secret #41:  Open up other countries when you have a stable management in the first.

Guerrilla Business Secret #42:  Set up a distributorship when you can’t justify a subsidiary

Guerrilla Business Secret #43:  Work in countries where others fear to go

Guerrilla Business Secret #44:  Jump in when the economic factors are right

Guerrilla Business Secret #45:  Sell your company, buy it back and sell it again

Guerrilla Business Secret #46:  Abandon a country after you have tried everything without success

Guerrilla Business Secret #47:  Learn the language

Guerrilla Business Secret #48:  There is nothing more exciting than business

Guerrilla Business Secret #49:  Love your business

Guerrilla Business Secret #50:  Don’t be afraid to fail

Guerrilla Business Secret #51:  Just do it

Guerrilla Business Secret #52:  Trust your gut

Guerrilla Business Secret #53:  Get in the trenches

Guerrilla Business Secret #54:  Take your job seriously, not yourself

Guerrilla Business Secret #55:  Set the entrepreneur free

Guerrilla Business Secret #56:  Greed and self-interest are the only honest ways to operate a business

Guerrilla Business Secret #57:  International Development Takes Time

Guerrilla Business Secret #58:  Guerrillas never retire

Epilogue

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