Who should read this book?
It will captivate everyone who aspires to start his or her own business. By living vicariously through the desolate disasters and tremendous triumphs, the adventurous soul who craves the independence of running his or her own business will gain knowledge of nearly every facet of starting and running a business.
Most people think about doing something on their own, but are afraid to try. They stay in the safe corporate life they are used to. It is now common knowledge that a big corporation is not really safe anymore.
Small business owners
The go-getter who yearns for the dream of running his or her own business will experience with Steve his incredible years, developing dazzling products and building successful sales forces. The book tells how hundreds of men and women trained by Steve were able to fulfill themselves and stretch to the outer limits of their potential.
The aspiring guerrilla who longs for a better life will absorb the way Steve developed several nationwide sales forces across the United States as well as in seven Latin American countries.
Those who long to get out of corporate rat race
Every ambitious man or woman who aches to get out of the corporate rat race will be inspired and motivated. Best of all, everyone will get specific ideas and tips on precisely how they can really become true guerrillas, put their zeal into practice and make their dreams a reality.
The book is not limited to aspiring entrepreneurs. It will be useful to corporate executives who want to learn six things:
- How to unleash the entrepreneurial energy and creativity among your employees.
- How to change your corporate culture from a bureaucracy to a lean guerrilla machine.
- How to drive power down to the lowest levels
- How to elevate your sales force
- How to make each employee an “owner”
- How to go international.
These principals are clear in Guerrilla Business Secrets and will help all those who read and heed them.
"Every page of Guerrilla Business Secrets has a lesson, a chuckle, an adventure or all three at the same time. This book should be required reading for anyone who is living or contemplating the dream of owning their own business."
Jay Conrad Levinson
Author, Guerrilla Marketing
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